583 Subcribers in 9 Days – Update 1

Hey Guys,

Thank you for joining in on my journey to reach 10,000 subscribers by December 31, 2012. If this is your first time on my blog and you want to know what my 10,000 subscriber journey is you can view post #1 here.

But in short I have set a goal for myself to reach 10,000 subscribers by the end of this year and document my entire journey on a week by week basis. This is the update video number 1 and I will be going over what I’ve done over the last 9 days to get over 583 subscribers.

For some of you this may seem like a lot and for others this may seem like a little. Either way I want you guys to know that just two years ago I knew absolutely nothing about online marketing. I had to go out there become a sponge and learn everything I needed to build a successful business online.

Then from there I took MASSIVE action and I continue to hustle till this day. If you are just getting started online then I want you to know that I’m rooting for you. Wherever you decide to take your business online just make sure you hustle and keep taking action. Also start considering to build an email list of your own.

There are many ways to build an income online but when you are able to build a loyal following, that is when you are building a true business instead of just an income.

With that being said let’s jump into this bad boy:

583 Subscribers in 9 days:

 

So far this past week I invested quite a bit into Solo Ads. If you do not know what solo ads are it’s basically paying another email marketer to email their list about your offer. You can typically find solo ad sellers selling between $15-$200 for 50-500 clicks.

You are basically buying traffic, meaning that you are going to have to make sure your squeeze page is set up correctly so that it converts when the seller starts to send you clicks. Also if you have your funnel set up correctly then you can make money while building your list and then reinvest that money back into buying more solos.

Another source that I used this past week was posting a FREE WSO. A WSO is a known as a Warrior Special Offer. Although I have posted 2 paid products with great results you can also use it to post a free ebook or free video training that you offer for the price of an optin.

Everytime I’ve posted a Free WSO I typically get between 40-60 optins per post. It does cost $40 to post a WSO whether it’s free or paid.

The two offer’s that I’m using to build my list are:

1. My Free WordPress Training

2. My Free Video Marketing Report.

That is pretty much for this weeks update video. If you have any questions at all I would love to hear from you in the comments area below.

This coming week is going to be a very exciting week filled with a few free strategies that I’m using to build my list you do not want to miss out.

To Our List Building Success,

What’s On Your Mind?

I would LOVE To Hear from You In The Comments area below. Do you have a question? Comment? Where Are You In Your List Building Efforts? Do You Have A Juicy traffic strategy you would like to share? Drop Me some Love Below.

And Don’t Forget to hit the “Like” Button below.

A Journey to 10,000 Subscibers <-- Can I make it?

My Journey To 10,000 Subscribers:

Hey guys first off I want to welcome you to my blog and taking the time to either read this or watch the above video. What this post is all about is to invite you on a journey with me to building a successful business online. 

But before I get into what the journey is going to entail I want to take you back and share with you how I got started online. I got started online back in October 2010 and prior to that I knew absolutely NOTHING about online marketing. 

And when I mean nothing I mean absolutely NOTHING! I didn’t know what WordPress was, hosting, c-panel, traffic generation, squeeze pages, sales funnels, SEO, jv’s, affiliates, NOTHING… If you were to look at the dictionary under “Internet Marketing Newbie” You would see my face on there. 

One thing I did know however was that people were making a living online and making a good income. So I made it my personal mission to find out exactly what these people were doing to make all this cash from the internet.

In October of 2010 I purchased a training that cost me $2,000 to get started with and it taught me EVERYTHING that I needed to learn about online marketing. I learned  how to research a niche, how to create a squeeze page, how to drive traffic, how to build a list, how to use an autoresponder , etc. All of the tools and skills to building a successful business online….

…but if I fast forward 2 years, although I’m making a good income online, I find my income being scattered all over the internet from 3 different sources and not really giving 100% of my effort to any one thing. I’m making money from my SEO niche sites, video marketing, from my email list, and as of recently from product creation. Now all of this may sound great and all, I feel like I can be doing a lot more if I just focus my 100% energy on one thing. 

Some of you may relate to this if you find yourself buying product after product, jumping from one project to another, chasing after the shiny objects. That’s how I still feel today since I’m scattered everywhere. I think it’s time to really put my big boy pants on and FOCUS! 

I want to focus my energy on building a true business online instead of just an income. Building an income is great and all but when you can build a true business online that has brand value and a strong loyal following that is when you get into the big leagues. 

So the purpose of this journey is to invite you to join me as I build a true business online. The way that I’m planning to do that is by building a list of loyal subscribers. My goal for the rest of this year is to hit 10,000 subscribers by the end of this year. 

I’m at 5,000 subscribers so far that I’ve built up over the last 2 years but I really want to double that over the next 3 months. Not only that but I plan on sharing EVERYTHING I will be doing to accomplish this goal with you on a weekly basis which is why I am openly inviting you to join me on this journey. 

So If you woud like to join me then I look forward to sharing with you everything I will be doing on a weekly basis to build my subscribers list. If you want to stay up to date with my journey then be sure to subscribe to my list to be notified when a new update is posted. 

To our Mutual Success, 

P.S. I would love to hear from you in the comments area below. Where you’re from? Where you are in your online business? What you are struggling with the most? or anything that you feel like sharing with me..

 

3 Keys to Successful Traffic Buying Anyone Can Apply

Hey guys! It’s been quite a while since I posted an article here on my blog and there’s good reason for that. I was drilling down and really working hard to rank my niche sites and I was actually doing quite well.

I had reached the point where I was getting about 10,000 visitors per month to my various blogs but from one day to the next and the latest Google Penguin Update I lost 90% of my traffic.

Now everyone is really riding the “What is Google Penguin” train right now and Google isn’t really going to go into detail about who the update was really targeting but I know I had the BEST content in my various niches as I ALWAYS put content and user experience over rankings. Yet my sites still got hit.

But hey that’s business and at the end of the day Google can do what ever they want to do. Instead of rolling in my own pity I decided to do something about it and restructure by business. I have now moved on to paid traffic and I do not know why I didn’t just start there from the beginning.

It’s an undeniable fact that buying your traffic is one of the FASTEST ways to get traffic to your offers. Whether it’s through pay per click, cost per view, banner buys, or social media, putting money down and buying your traffic can bring you results faster than just about any method out there.

The problem is, most people have no idea how to do it, and what the key factors are for a successful campaign I know I didn’t before coming across Chad Hamzeh and his Traffic Blackbook Training.

In this article, I’m going to teach you the 3 things to consistently apply if you want to have any chance of success with converting your traffic into sales.

1. Target a Specific Market


Too often, marketers start their campaigns with the wrong questions. They ask themselves, “What offer has the highest payout”, or “How much money can I make promoting this?”. They tend to forget that they’re marketing to actual PEOPLE.

The first step is to ask yourself, “who am I marketing to?”. Better yet, “who is my prospect, and what do they want?” Create a really in depth image of who your customer is, what are their fears and desires. What problems do they have, and how can you help solve them?

Find large markets to focus in, and then splinter and segment them down to more manageable parts. Find a segment of a high volume market that has a specific desire and see if you can fulfill that.

The most successful marketers focus on 1 or 2 markets, and 1 or 2 traffic channels. They don’t bounce around hopping (and hoping) from one thing to the next.

2. Market a Converting Offer

Basically, sending a million clicks to an offer no one wants will just cost you money. To find a converting offer, the first thing I recommend for CPA affiliate marketers is to have a good relationship with your affiliate manager. You will want to test and rotate a couple of their top recommendations to see if you can find a winner. (CPA marketing is the model I have decided to target with my paid traffic)

If you’re promoting Clickbank products, stick with the products that you see promoted the most with the highest traffic levels. Use Compete.com to check traffic levels for specific clickbank vendors, and if they have high popularity/gravity as well as high historical traffic, it’s worth rotating and testing that offer.

Now, if you’re a product owner, you’re going to want deeper pockets. Basically, you’re going to need to drive traffic to your offer and test different aspects of your offer. These could be price, trial offers, continuity options, etc.

Again, the offer is very important. If you are sending actual humans to your offer/page and you’re not converting, then it’s the offer and presentation of the offer that is wrong, or you’ve completely targeted the wrong market. You haven’t picked the right offer for that market.

3. Become a Click Through Rate GOD

Your click through rate is the number of times your ad gets clicked vs. the number of times it gets shown. So, if your ad is clicked 4 times out of 100 views (impressions), you have a click through rate of 4%.

The fact is, on almost all paid traffic platforms, having a high click through rate will make your traffic cheaper.

A few good ways to improve your click through rate are:

  • Bid high. For the majority of platforms, with the exception of FB among others, your bid dictates your positioning in the ad queue. Bidding high enough to be shown in good positions (2-3) will get your ads clicked on more often for keywords/placements that sell. But, regardless of the platform, if your bids are way too low, you won’t get very many impressions. This is why I set a lower budget but keep my bids high, it helps me get the data I need without going broke!
  •  Using shock, fear, numbers, and question marks in your ads. You’ve probably all heard this before, but it’s essential. I will show some of my ads in the case study.
  • And of course, focus on selling benefits and not features. Most people don’t care about you or the features of your service, they want to know what’s in it for them.

So there you have it. Master those 3 aspects of your online marketing, especially with paid advertising, and you can begin to write your own ticket (and your own checks!).

[box type=”important”]If you want to learn the nitty gritty details of how to buy and optimize massive amounts of traffic, then check out Chad Hamzeh’s Traffic BlackBook course today and get in the drivers seat of your online business.[/box]

 

To Your Traffic Success,

 

 

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9 Steps To Proper On Page Optimization <--Step by Step Video

Alright guys lets go ahead and move it right along in my SEO series. In todays lesson I want to cover setting up each blog post to have proper on page optimization so that you can collect some extra search engine traffic.

In case you missed my previous post on Proper Keyword Research make sure you go through that first.  If you already did that then in this article I want to quickly cover how to set up each  of your blog posts with Proper On Page optimization so that Google knows exactly what your article is about.

If done properly and the keyword you are going after has very little competition you can rank on the first page of Google from proper On page Optimization ALONE. For those of you that rather watch me explain this live on video you can watch the video below.

I apologize about the audio  — I definitely need a new Mic 8)

Proper On Page Optimization: Video

So let’s assume you have chosen your target keyword and have already written your content.
on page optimization(if you rather outsource your content you can read this article I put together on how I get articles written for me for as little as $2)

There are a few places that for me are “Mandatory” to have my keyword.

They are:

1. In the Main Title
2. In the first sentence bolded
3. In the middle of the article as a
clickable link (linking to the post)
4. In italics in the last paragraph.
5. As the “Alt Text” on at least one
image
6. In the H1, H2, H3 Tags (when possible but ALWAYS H1 at least)
7. In the Meta Title (done via an SEO plugin like All in on SEO, Gregs High Performance SEO, or WordPress Yoast SEO plugin)
8. In the Meta Description (done via an SEO plugin like All in on SEO, Gregs High Performance SEO, or WordPress Yoast SEO plugin)
9. In the URL

Now this is can be a little overwhelming to remember if you are just starting out in SEO. So if you want something that can do this for you automatically I recommend a cool plugin called SEOPressor which is basically like having an SEO expert looking over your shoulder telling you what you can do to improve your article to improve the optimization.

That is pretty much it when it comes to having proper on page optimization and as I mentioned before doing this ALONE can hugely benefit the traffic you are getting from the search engines.

I hope you found this tip useful and have a better understanding of how on page optimization works. If you have any questions or are not clear on something just leave me a comment below.

To Your On Page SEO Success,

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EXPOSED: How To Do Keyword Research Properly To Cash in on SEO

Hey Hey Guys,

Today I want to cover how I perform my keyword research when going after organic traffic.

Before I actually get into it I’m going to quickly cover What in the world is a Keyword and the two types of keywords you can target for best results.

I’m also going to show you a real life case study on how I do the keyword research and evaluate a few keywords for you.

Keyword Research Tips: What is it?

Before I get into proper keyword research I want to get into what a keyword is. I want to make this article both newbie and advanced friendly. So if you are advanced then most people skip on to the research section below.

A keyword in it’s simplest form is the words you type into the search form before you hit “submit” in Google. So let’s say you go to Google.com and type in “Best Golf Destinations” <–that is called a keyword.

If your blog is about the ‘best golf destinations’ then your goal would be to get your article on page one for that specific search term. (assuming people are actually searching for information on that)

Now let’s get into the two types of Keywords:

1. Short Tail Keyword (Regular Keyword): A regular keyword is basically terms that are from 1-2 terms in length like “Golf” “Play Golf” “Golf Destinations” etc. These type of short keywords are typically very competitive and harder to rank for.

2. Long Tail Keywords: A long tail keywords are typically terms that contain more then 3 words like “the best golf destinations in florida” or “how to improve your golf swing quickly” etc. These type of terms usually contain a little less of a search volume but are way less competitive and easier to rank for.

If you are just starting out in SEO I would highly recommend targeting some long tail keywords and get your confidence up. You can rank for a low competition long tail keyword in as little as 2 weeks to a month depending on the competition and the age and authority of your website.

Now that we got that out of the way let’s get into how to actually find some keywords we can rank for that will bring in great quality traffic to your site.

Keyword Research Tips: Finding the Golden Words

Let’s have a look at finding some great keywords.

I personally like targeting ‘buyer keywords’ . An example of this is:

  • Anything with the word Review or Reviews at the end i.e “plasma tv reviews”
  • Specific Brand/model number Keywords like ‘nikon D2100’
  • ‘How To’ keywords ‘how to play golf’ ‘how to cure a cold’ etc. If you can provide a solution this can be golden.

These are the types of keywords I like to target because the conversion rates for these keywords are WAY higher.

Now that you know the keywords I like to target the next step is to find keywords that actually have search volume. To do this we have to open up Google’s Keyword Tool and type in a potential keyword I want to target.

Now there is one thing you have to keep in mind, to the left hand side you will see 3 boxes:

  • One Says Broad (checked by default)
  • One says Exact
  • and the last one says Phrase.

You want to make sure you untick ‘broad’ and make sure you tick on ‘exact’. The reason for this is ‘exact’ will give you the real number of the amount of people who are searching for the EXACT keyword you are evaluating.

DO NOT fall for those gurus who say I am ranking number 1 for a keyword that gets 30,000 searches per month with the ‘broad’ match ticked on.

So from now on be sure you are always using “EXACT”

Now we have to find Keywords that have search volume.

If I were to write all of this into an article it will end up being over 3,000 words and I don’t expect you to be here reading such a long article so for times sake I decided to put together a quick video to show you exactly how I find keywords and show you the exact steps I take.

Watch This video Below:

…Download Market Samurai Free Trial HERE<<<

How To save over $50 if you decide to buy Market Samurai:

1. Download The Free Trial

2. You will immediately be offered to buy it for $97 on the thank you page.

This is the only way to get it at this huge discount. I bought it immediately but I think the $97 link is active for 7 days.

If you buy it retail it will be $149 which is still worth every penny.

I hope these tips help you out in some way.

To you Keyword Success,

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WP List Optinator Review: Create STUNNING WordPress Optin Forms in under 5 minutes

If you have ever wondered how to create “Photoshop type” Optin forms for your WordPress Blog then watch this short video below.

Watch how I quickly create a new optin form for my blog here at ZamuraiBlogger in under 5 minutes. (Yes the optin form to the right of this text was created with WP List Optinator)

and I didn’t even use ALL the functions and features of the plugin yet. If you rather not watch my review you can go straight to the UGLIEST sales page ever HERE! LITERALLY!

WP List Optinator Video Review:

…..See The Ugliest Sales Page Ever HERE<<<<(no joke)

 

 

2 High Quality SEO Content Writing Services I Use Personally

Hey Hey Guys! I have a very exciting article to share with you today! I recently posted a status on my Facebook wall about how I outsource my content writing for my niche sites and how it can free up a lot of time to focus on other things. .

There were a few people that seemed to be interested in learning how to find a great and inexpensive content writer. So I decided to put together this article to share with you how and where to find the best seo content writing services.

There are two main companies I use and so far I have had a great experience with both.

So let’s jump right in and cover the 2 SEO content writing services I use just about every week.

SEO Content Writing Services: GLA

1. GreenLight Articles: These guys here have some of the best and inexpensive content writers. The owner of GLA is Colin Klinkert the same guy who put together SocialMonkee which is one of the services I use for Social Bookmarking so I knew the level of value to expect when signing up for GLA.

SEO Content Writing ServicesA few Pros of GLA:

The great thing about GreenLight articles is I have never had to physically edit an article myself after placing my order. The article comes ready to publish and all I have to do is add my intro, my conclusion, my header tags, images, video and BOOM it’s ready to go.

The reason I add an intro and conclusion is to optimize it for my keywords, add my links to other blog posts, and to inject my personality into it so this is 100% optional.

Another great thing is I recently placed an order to have them write a press release for me and it came out extremely well. It cost me $8 when professional press release writing services cost between $300-$500 so if you would like to have a press release written GLA is good for that too.

A Few Cons of GLA:

Just one con of GLA is it’s a little more expensive then the next service I will be covering BUT the quality is a bit better and you have a much better chance of the article being ready to publish.

Be sure you ALWAYS tick the option to review the article first as well. That way you can choose to accept the article or not if for some reason the quality is not up to par.

 SEO Content Writing Services: iWriter

2. iWriter: iWriter operates a little different but a lot less expensive. I have ordered over 60 articles from iWriter already and it’s where I order the bulk of my articles.

seo content writing services I have to say thank you to Jamie Hudson from ConqueredRiches for introducing me to iWriter it is absolutely an amazing resource.

A few pros of iWriter:

With iWriter you are in FULL control. The process works as follows

a. You load money into your account

b. You load your desired articles to be written (300 word articles for $2 and 500 word articles for $3)

c. Your article get’s broadcasted to their network of writers and one of them chooses to write it.

d. You are notified when an article is complete and you have the opportunity to review the article and choose wether to approve or reject it.

If you reject the article it gets put back into the pool and other writer’s can have a crack at it.

You could however choose from their featured writers on the homepage and see if they’d be willing to write for you but I have seen that most of them take on only the higher paid projects. You do have the option to pay them more if you’d like.

A few Tips To Follow on iWriter:

The way I recommend you use iWriter is load between 3-5 articles and wait for them to be written. Of those you will have one or two which are of superb quality.

From there you can message the writer who wrote the articles you like and see what their availability is like. If they say they’re available you can continue to hire them over and over. By doing this I have been able to build a group of 5 writers who write well which I keep quite busy. That way I can evenly distribute the articles between them and get more done in half the time.

On the other hand when loading your articles you can choose to have your article displayed to 4 and 5 star rated writers only but you will be paying more as I mentioned before.

A few cons of iWriter:

Since you will be paying between $2-$5 per article expect to get some EXTREMELY bad writen articles at first. But once you reject the bad ones and sort through the good ones you will start to build your team. It may take you a little longer to find a good writer as opposed to GLA but you are paying a lot less.

You may also have to fix a few grammar or spelling issue here and there but hey for $3 per article a few minutes of editing is fine with me.

That is pretty much it my friends these are the seo content writing services I use week in and week out. If you are looking to outsource your content sign up for one or both and start getting your articles written.

I hope this article helps you in some way.

To your Outsourcing Success,

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20 Popular Keyboard Shortcuts To Increase Workplace Productivity

Hey Hey my friend!

When in the work place efficiency is key. Whether you are working for an employer or you are in business for yourself learning to complete a task in the shortest time possible will increase productivity and really help you in the long run.

Aside from the normal time wasters like internet browsing, checking e-mails, and responding to text messages, one of the largest accumulative wasters of time is not understanding keyboard shortcuts.

Keyboard shortcuts are the key combinations that performa a specific task. Where people lose time is needing to take follow the process of moving the mouse, right click, copy some text, then navigate to another area, right click, and paste the text.

This seems like a quick unimportant task but the keyboard shortcuts really do provide a faster way and given the accumulative comparison between the two it really pays to know and use the shortcuts.

Like anything worth doing, you need to take the time to learn and practice Keyboard shortcuts for them to be of benefit to you so here are some below. Many of the menu actions are controlled by the ALT button. Below productiveare some Keyboard shortcuts.

Menu Shortcuts:

Activate the Menu Bar 

  • PC – ALT button
  • MAC – Ctrl+F2 (or Fn+Ctrl+F2 on some keyboards)

Bring up the File menu 

  • PC – ALT + F
  •  MAC – CTRL + F2 then F

Bring up the Edit menu 

  • PC – ALT + E
  • MAC – CTRL + F2 then E

To View the Menu

  • PC – ALT + V
  • MAC – CTRL + F2 then V

This leads us to some of the most important Keyboard short cut and those are the control functions. Many times when I’ve made mistakes I need to undo them quickly. There are Keyboard short cuts for those.

Undo, Redo, Copy, Paste, Select All Shortcuts:

Undo the last operation 

  • PC – CTRL + Z
  • MAC – CMD + Z

Redo the last operation 

  • PC – CTRL + Y
  • MAC – Shift + CMD + Z

Cut to the Clipboard 

  • PC – CTRL + X
  • MAC – CMD + X

Copy to the Clipboard 

  • PC – CTRL + C
  • MAC – CMD + C

Paste the contents from the Clipboard

  • PC – CTRL + V
  • MAC – CMD + V
Select All
  • PC – CTRL + A
  • MAC – CMD + A

Sometimes you need to save the information that is on the screen. This may be common if you IT person would like to see a copy of the error message, or you need to capture and image.

Screenshot Shortcuts:

Save a Screenshot of the Entire Screen as a file

  • PC = (none at this time)
  • MAC – Shift + CMD + 3

Copy Screenshot of the entire screen to clipboard 

  • PC – Print Screen or CTRL+Print Screen
  • MAC – Ctrl+ Shift+ Cmd+3

Sometimes when writing a document it’s easier to use the keyboard shortcuts rather than the mouse to navigate around the layout.keyboard shortcuts

Editing Documents Shortcuts:

Delete right of cursor 

  • PC – DEL
  • MAC – Fn+backspace

Delete word right of cursor 

  • PC – CTRL+ DEL
  • MAC – Opt + Fn + Backspace

Go to start of the line 

  • PC – Home
  • MAC – CTRL + A

Go to end of line 

  • PC – END
  •  MAC – CTRL + E

Go To Find 

  • PC – CRTL + F
  • MAC – CMD + F
There are also some shortcuts that will help you be more productive when browsing the web. Below are some of my favorite’s that I use.

Browsing The Web Shortcuts:

Open New Tab
  • PC – CTRL + T
  • MAC – CMD + T
Open a Link in a new Tab
  • PC – CTRL + Left Click
  • Mac – CMD + Left Click
Quickly Close A Tab
  • PC – CTRL + F4
  • MAC – Up Button + CMD + W
Quickly Close Your Browser
  • PC – ALT + F4
  • MAC –

Learning to use these keyboard shortcuts will help you to become more productive in your work endeavors whatever you may be working as. I personally used many of them in the making of this document so I know it will be of help to you.

Just remember that the Keyboard Shortcuts may take a while to learn but you will love how quick you become at using them!

To Your Increased Productivity,

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The Ultimate SEO Glossary: 60 Terms You Must Know

Hey Hey My friend! First of all Happy New Year I hope you had a great time during the holidays spent with family, friends, and loved ones. Make 2012 your best I know I am. Now let’s get started.

seo glossary Today I decided to share with you a complete list of some very popular terms you will here in the SEO world and in the online marketing world in general.

If there is one thing I have learned is that you first need to understand what something is or understand how a process works before you can properly learn it and put it into action.

I hope you enjoy my SEO Glossary and if there’s a term not listed here just let me know and I will do my best to clarify it for you.

If you are looking for a specific phrase press Control + “F” for PC or Command + “F” for Mac and type your request into search field.

Common SEO Terms:

404:
Not Found – This means you have a link on your site pointing to a page that is no longer there or an incorrect link.

A

Above The Fold
This term is traditionally use in the newspaper industry for the top section that is visible when the paper is folded in half.  You reserve this section for the most important information and headlines you want your visitor to see.

Affiliate Marketing

When you as a marketer get paid a commission for referring a buyer to a product creator. However the buyer MUST buy through your affiliate link which is provided to you by the product creator.

Affiliate Link

This is a completely unique link that is provided to you by a product creator to ensure you get paid your commission for referring a buyer to their product. Every affiliate has a unique link.

Alt Attribute
A text representation of an online image.  People with vision impairment need the assistance of screen readers to know what is happening on the screen.  Alt Attributes are written in by the web developer to describe what an image is about. Having the correct Alt attribute can also help in your search engine rankings.

Anchor Text
When creating a link you need to select a set of words to tie the link onto.  <a href=”link”>Anchor Text </a> try to use your keywords as the anchor text as it has relevance to your SEO efforts.

B

Backlinks

The process of other websites linking back to your website. This is probably the most important factor to ranking your website on the first page of Google. Learning how to build high quality backlinks is a skill that can make you a fortune. Popular backlinking strategies include Social Bookmarking, Forum Profiles, Article Marketing, Blog Commenting, Forum Signatures, Web 2.0 sites etc.

Behavioral Targeting
This helps advertisers cater their ads to your recent interests on the internet.  You may have recently searched for a snow mobile.  Now you may notice that more banners ads are showing snow mobiles.

Black Hat
Techniques used to trick or fool search engines into thinking your site is relevant.  See Keyword Stuffing

Blog
A periodical updated journal, usually displayed in reverse chronological order.  Many Blogs are posted on free sites like Blogger.com and WordPress.com.  See CMS

C

CMS
Content Management System.  These programs are out of the box package sites, popular for blogs and shopping carts.  Some of the more popular CMS programs include WordPress, Joomla, and Magento.

Conversion
A conversion refers to an action that a marketer wishes a visitor make.  Many times a conversion relates to the purchase of a product, but can also be having someone download a white paper or signup for a newsletter.

CPC aka Cost Per Click. 

This refers to sponsored ads that appear in popular search engines like Google or Yahoo.  When the advertiser places the ad they bid on how much they’ll pay for someone to click on their ad.  This is their Cost Per Click

CSS aka Cascading Style Sheets

This is a method of styling elements of a webpage.  If you need our headers to look a certain way, you adjust the CSS to set the header exactly as you would like it.  So if HTML is the structure of a building, CSS would be the interior decorations.

Cookie aka Browser Cookie

I am not referring to your typical cookie which is enjoyed with milk or hot chocolate in this sense of the term I am referring to a way for companies to be able to track what users do and sort of record your history. This is a popular way for your to be able to make sure you earn your affiliate commissions. Whenever you click on an affiliate link there is a ‘cookie’ implanted on your browser to make sure the marketer gets credit for that sale. Depending on how long the product creator set the cookie you can still get paid if the buyer returns 1,2 or 3 months later to purchase the product. Again this all depends on how long the product owner sets the cookies to last and assuming the buyer has not cleared their browser cookies.

D

Dynamic Content
Content which is changed in intervals or over time.  Many PHP websites are built for dynamic content.  Web 1.0 was internet of the 90’s.  Simply informational webpages but not a lot of interaction.  Web 2.0 was able to happen because of dynamic content.

Duplicate Content

The process of writing an article and publishing on multiple platforms without changing or modifying the content.

E

Entry Page
A page whereby users can enter your webpage.  Many people mistakenly believe the homepage is the only way, but any advertised page can be an entry page.  Usually involved in PPC advertising.  Make sure however whatever entry page you are advertising is relevant to the ad content.

External Link
A link within your website that refers to another domain.

F

Favicon
The little micro picture that displays in your browsers URL bar next to the domain.

Feed
A method of syndicating content popular in blogs and products.  See RSS

FTP
File Transfer Protocol.  A method of transferring files from your personal computer to your server.  A popular free FTP protocol is Filezilla.

G

Google Bot
A search engine spider used by Google.  This little guy scans websites for relevancy and content changes to help index you into the search engine.

Google Keyword Tool
Keywords are used to determine your sites relevancy to a particular search.  Google has a tool where you can  investigate the competition, use, and number of searches for any keywords.

H

Headings
Refer to the “headlines” that explain what the rest of the content on your page is about. Ranging in order of importance from H1-H6.  Reserve the use of the headings tags to relevant webpage data.

HTTP
HyperText Transfer Protocol.  This is the main form of communication between a searchers browser and the server.

I

Inbound Link
Links originating away from your website leading to your website.  These links count as a vote to the relevancy of your website and should be acquired for SEO and site popularity purposes.

ISP
Internet Service Provider.  These refer to companies that provide internet services like Comcast and Verizon

Internet Marketing

The process of taking your business and generating traffic and revenue through the World Wide Web.

J

JavaScript
Client side scripting that allows for dynamic features to be added without having to reference the server.

K

Keyword Density
An old method that search engines used to determine the relevancy of page content.  This has become less prominent due to Black Hat tactics like Keyword Stuffing.

Keyword Stuffing
Extreme insertion of the targeted keyword into a body of text.  See Black Hat

L

Landing Page
A page whereby someone reaches your website whether it be through a paid traffic method or free.  See Entry Page, PPC

Long Tail Keywords
These keywords refer to a search query that is longer then 2 or 3 words. So for example is someone searches for “play golf” a long tail keyword version of that would be “how to play golf properly” Long tail keywords usually have less competition and are easier to rank for.

M

Meta Description
A description of the page contents condensed into a few sentences.  Use your Keywords to help determine proper relevance

Meta Keywords
Targeting Keywords used in the head section of a webpage.  These aren’t as relevant as they used to be due to misuse.  They may not be as relevant but still won’t hurt your SEO efforts.

Meta Tags
Meta tags refer to the grouping of the Title, Meta description, and Meta keyword tags.

N

Niche
A specific website topic, subject, or product offered by a marketer. For example the weight loss niche or the gaming niche etc

Nofollow
A command to spiders crawling your site to not attribute link authority to.  Common in blog comments and pages under construction. This means the website being linked to will not get the link juice credit if the link has the no follow tag attached to it.

O

On Page SEO

The process of placing your target keyword in specific places on your website to help the search engines know what your article is about. The most popular places to put your keyword is in the Title, First sentence (bolded), as a link somewhere in the article, as the alt attribute for the image in your post, and in the last paragraph in italics.

 

Organic Search
Search engine usually display two kinds of content, paid and unpaid.  Unpaid content is commonly referred to as Organic Search Results.

Outbound Link
This is a link pointing from your website to an external website.

P

Page Rank
A logarithmic method of calculating your site’s importance through elements like back links and number of links on a page.  There are several other unadvertised elements. Pages are ranked from 0-10, 0 being the lowest and 10 being the highest rating your website can have.

google pagerank

PHP
PHP Hypertext Preprocessor is an open source scripting language which gives sites like Facebook and Myspace the interactivity which made them popular.

PPC
Pay Per Click is a advertising bidding system which allows advertisers to pay for ads which encourage traffic to their websites and products.  See Landing Page, CPC

Q

Query
The actual words a searcher types into a search engine to obtain a specific result.

R

Redirect
A method of letting browsers know that a webpage has moved. Commonly referred to as 301 redirect for permanent moves and 302 redirect for a temporary move.

RSS
Real Simply Syndication.  This method of content syndication is popular amongst bloggers.  It is a simple way to broadcast your content to a larger audience. See Feed

S

SEM
Search Engine Marketing

SEO
Search Engine Optimization.  The art of content creation and management which is both pleasing to readers and relevant to Search Engines

SERP
Search Engine Results Page. When a Query is made within a search engine, this is the page whereby the results are displayed.

Sitemap
A single page within a website usually containing all of the links to the website.  XML Sitemaps are great if you are advertising on Google

Spider
A search engine program used to index content of webpages for search optimization.  See Google Bot

T

Title Element
This is one of the most important elements for SEO.  This describes the entire contents of a document.

U

URL
Uniform Resource Locator.  This is the unique indicator to your website documents.

V

Viral Marketing
Content created in a way that compels users to share without provocation.  Common methods of sharing are Email, twitter, text, and Social Media.

W

Whois
Like an online phone book, the Whois directory keeps a record of website domains and their owners.

White Hat SEO
White hat SEO refers to SEO practices that are accepted by search engines.  These methods stand little chance of becoming ineffective in the future when search algorithms change.

Wiki
A collaborative hub for informational content sharing.  Most famous is Wikipedia

WordPress
A blogging platform which in recent years is becoming more popular among small business owners as a CMS for their websites.  See CMS. If you would like to learn how to master WordPress you may want to consider picking up a copy of my Free WordPress Training Tutorials

X

Xhtml
Extensible HyperText Markup Language

XML
Extensible Markup Language

Y

Yahoo
Internet information portal.  Amongst the oldest search engines still in existence.

Youtube
A user content generated video social media website, and the second largest search engine next to Google as of March 2011.

Z

Zeal
Non-commercial directory which mysteriously shut down after being purchased by Looksmart for 20 million.

That is it for now my friend! I hope you found this article helpful and if there are terms that you have heard and I did not cover in this article feel free to leave me a comment below and I will try my best to clarify them.

If you would like to add a term feel free to do it in the common section as well.

Happy 2012!

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