Hey guys! It’s been quite a while since I posted an article here on my blog and there’s good reason for that. I was drilling down and really working hard to rank my niche sites and I was actually doing quite well.
I had reached the point where I was getting about 10,000 visitors per month to my various blogs but from one day to the next and the latest Google Penguin Update I lost 90% of my traffic.
Now everyone is really riding the “What is Google Penguin” train right now and Google isn’t really going to go into detail about who the update was really targeting but I know I had the BEST content in my various niches as I ALWAYS put content and user experience over rankings. Yet my sites still got hit.
But hey that’s business and at the end of the day Google can do what ever they want to do. Instead of rolling in my own pity I decided to do something about it and restructure by business. I have now moved on to paid traffic and I do not know why I didn’t just start there from the beginning.
It’s an undeniable fact that buying your traffic is one of the FASTEST ways to get traffic to your offers. Whether it’s through pay per click, cost per view, banner buys, or social media, putting money down and buying your traffic can bring you results faster than just about any method out there.
The problem is, most people have no idea how to do it, and what the key factors are for a successful campaign I know I didn’t before coming across Chad Hamzeh and his Traffic Blackbook Training.
In this article, I’m going to teach you the 3 things to consistently apply if you want to have any chance of success with converting your traffic into sales.
1. Target a Specific Market
Too often, marketers start their campaigns with the wrong questions. They ask themselves, “What offer has the highest payout”, or “How much money can I make promoting this?”. They tend to forget that they’re marketing to actual PEOPLE.
The first step is to ask yourself, “who am I marketing to?”. Better yet, “who is my prospect, and what do they want?” Create a really in depth image of who your customer is, what are their fears and desires. What problems do they have, and how can you help solve them?
Find large markets to focus in, and then splinter and segment them down to more manageable parts. Find a segment of a high volume market that has a specific desire and see if you can fulfill that.
The most successful marketers focus on 1 or 2 markets, and 1 or 2 traffic channels. They don’t bounce around hopping (and hoping) from one thing to the next.
2. Market a Converting Offer
Basically, sending a million clicks to an offer no one wants will just cost you money. To find a converting offer, the first thing I recommend for CPA affiliate marketers is to have a good relationship with your affiliate manager. You will want to test and rotate a couple of their top recommendations to see if you can find a winner. (CPA marketing is the model I have decided to target with my paid traffic)
If you’re promoting Clickbank products, stick with the products that you see promoted the most with the highest traffic levels. Use Compete.com to check traffic levels for specific clickbank vendors, and if they have high popularity/gravity as well as high historical traffic, it’s worth rotating and testing that offer.
Now, if you’re a product owner, you’re going to want deeper pockets. Basically, you’re going to need to drive traffic to your offer and test different aspects of your offer. These could be price, trial offers, continuity options, etc.
Again, the offer is very important. If you are sending actual humans to your offer/page and you’re not converting, then it’s the offer and presentation of the offer that is wrong, or you’ve completely targeted the wrong market. You haven’t picked the right offer for that market.
3. Become a Click Through Rate GOD
Your click through rate is the number of times your ad gets clicked vs. the number of times it gets shown. So, if your ad is clicked 4 times out of 100 views (impressions), you have a click through rate of 4%.
The fact is, on almost all paid traffic platforms, having a high click through rate will make your traffic cheaper.
A few good ways to improve your click through rate are:
- Bid high. For the majority of platforms, with the exception of FB among others, your bid dictates your positioning in the ad queue. Bidding high enough to be shown in good positions (2-3) will get your ads clicked on more often for keywords/placements that sell. But, regardless of the platform, if your bids are way too low, you won’t get very many impressions. This is why I set a lower budget but keep my bids high, it helps me get the data I need without going broke!
- Using shock, fear, numbers, and question marks in your ads. You’ve probably all heard this before, but it’s essential. I will show some of my ads in the case study.
- And of course, focus on selling benefits and not features. Most people don’t care about you or the features of your service, they want to know what’s in it for them.
So there you have it. Master those 3 aspects of your online marketing, especially with paid advertising, and you can begin to write your own ticket (and your own checks!).
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To Your Traffic Success,
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