What would you do if you had 16 Billion dollars and it was taken away from you because of ONE lousy second?
That’s EXACTLY the amount of money Amazon calculated they lost in sales last year because their website was loading one second too slow..
Luke Corden stepped into the Zamurai Dojo to help us make sure we’re not losing out on any sales due to a slow website. The loading time of your site not only affects your users experience it also dramatically affects your SEO rankings.
Grab a pen and paper and make sure you take some notes.
Simple Steps To Improving Your Website Speed:
Resources Mentioned in the Video:
1. Speed Demon – This is Luke’s step-by-step video course that teaches you how you can easily improve your website speed. It consists of 5 modules that will almost guarantee you will shave off 3-4 seconds off your loading time, if not more.
Plus you can get it all for only $9.95…
2. Image optimization is one of the biggest factors to improving your website speed. Always make sure to optimize your images prior to uploading them to your site. Not only in Dimensions, but also in weight.
3. Content Delivery Network – using a content delivery network can also help to dramatically improve your sites speed. Luke recommend Amazon s3, which is VERY inexpensive as well as Cloudflare, which is free.
If you think the speed of your website doesn’t affect sales, ask Amazon how they feel about losing 16 Billion dollars because their site was loading 1 second too slowly 🙂
For under $10 you can get access to a high quality training course that teaches you how to dramatically improve your website speed.
Here’s the Free Module Luke Promised:
P.S. If you found this interview helpful, why not give it a thumbs up
4 thoughts on “[Interview] How Amazon Lost 16 Billion Dollars in 1 Second…”
This is very smart and useful stuff, Joshua. Thanks for sharing this.
I used to think having a fast loading website was an expensive pipe dream. But costs have come way down in the last few years, and now it’s possible for a very reasonable amount every month. What used to cost hundreds (and still will, if you’re not careful) can be had for one quarter of that if you shop around.
Having been webmaster on a lot of sites for many years, I’ve seen the effects of good site load times and bad. I’ve even seen it on the same sites as we’ve moved them from one hosting company to another in an effort to increase speed without sacrificing support and features. In that time, I’ve literally seen sites rise (or drop) significantly in the Alexa rankings and the amount of search engine traffic simply because of speed changes. It’s that important!
Here’s a tip: if you’re using WordPress, consider DreamPress hosting at DreamHost. I just moved a site I was paying over $100/mo. (WP VPS) for hosting at another site to DreamPress – which costs about 1/4 of this – and now my site is loading blazingly fast by comparison.
But whatever host you choose, make sure the support is good (24/7), they’re experts at your platform of choice and you’re using Cloudflare at the very least.
NOTE: DreamHost is now a Cloudflare Certified provider, which makes integration really easy and that much better.
Wow, Karl thank you for all the great tips. Definitely having a good host with great support is vital. I love my hosting company because of their great support. And you’re 100% right, loading speed is THAT important!
Until Sunday night (Feb 23, 2014) at 11:59 pm EDT, he is selling it for only $4.95!
Yea I just saw that. VERY generous deal 🙂